To cut it to you straight, I think a company's values are pretty dang important if you're going to learn from them and stick around for a while.  My hope is that these resonate with you, pull at your heart a little bit, make you say "YYASSSSS GIRL ME TOO", and allow you to see yourself as a part of this community. 

Our Values and Beliefs

This is what we stand for

We believe that everyone deserves a seat at the table. Regardless of race, religion, sexual orientation, gender identification, or disability — you are welcome here. We believe that everyone's story deserves to be told. That everyone deserves to be seen and heard. That everyone deserves to be treated with dignity and respect. That different perspectives and cultures and beliefs should be celebrated, not treated as cause for divide. Regardless of who you are, you can sit with us. 

Everyone is welcome at our table.

Core Value #1

There's a reason our company is centered around a core mission and community called "Find YOUR Freedom". We firmly believe there is no one definition or path to success and FREEDOM. For some, it's making a million dollars and traveling the world. For others, it's working 10 hours a week while raising a family. Whatever YOUR definition of freedom and success is - we're here to help you pursue, and achieve it. We believe when we follow our own path and desires, it leads us to our best, and most fulfilled life, and that's exactly what we want for the members in our community.

There is no right path to freedom and success.

Core belief #2

One of our favorite educators, Quinn Tempest, says this all the time.  In other words, let your purpose drive your actions.  There is NOTHING more rewarding than having clarity on your purpose and the deeper why behind your business (and your life!). We firmly believe that when you know the reason behind your goals, your dreams, your business -aka you know your purpose - everything you do can be filtered through that lens.  It's why one of the "core pillars" of freedom we teach is purpose. Because your clarity around this can change everything about what you do, how you do it, and who you do it for. Knowing our "why" leads us to live our lives more intentionally, and build businesses that align with the core of who we are.

Let Your Why Drive Your Whats

Core Value #3

We've done the whole "hustle and grind" thing with long 14 hour days repeatedly... and we've done the whole "make sacrifices for the sake of success" thing. We can confidently say that hustling 24/7 isn't the way to happiness. We believe that there's a better, smarter, easier, and less overwhelming way to achieve the success you desire, and it's not by hustling til 2AM, making personal sacrifices, and "being too busy" for the people you love. We're dedicated to an educational approach rooted in freedom, ease and alignment over hustle and grind.

Hustle is not the path to happiness.

Core belief #4

We're not strangers to how scary it can be to chase dreams that are beyond your comfort zone. But the thing is? The BEST things in life, always, ALWAYS happen outside your comfort zone. Sure - someone might tell us no. We might get rejected. We might fail. We might stumble. But our dreams? They deserve everything we've got. We deserve to live lives that light up our souls. We deserve to do work that makes us proud. We deserve to chase big and bold dreams. But in order to make them happen - we need to take action despite our fears. Because, fear? It’s all in your head. If you let fear win, you'll risk never knowing the incredible things you can accomplish.

You need to be fearless in the pursuit of what sets your soul on fire.

Core belief #5

We've had a hard time unraveling and unlearning what society makes us believe: productivity and achievement are king, successful people work their butts off, and rest is for the weak.  As entrepreneurs, with all of our success on our own backs, it's difficult to see how spaciousness and rest are truly productive and important.  But WE believe, when we take the time to rest our minds, to create space in our business and lives - we actually get the best ideas that propel our businesses forward with more ease, flow, and alignment.

Spaciousness and rest are not selfish.

Core Value #6

We firmly believe in the Dolly Parton quote: "Never get so busy making a living that you forget to make a life." We have always believed that your business should be built around the life you want to have. Success should be defined by your values and how you want to feel - not just what you want to achieve and what you want your bank account to look like. Thus - our education, our coaching, our brand photography, our workflow strategy, our shop - everything we do is rooted in the belief that you can have both a business and life that you love - without sacrificing the joy and success of either one.

We Must Take a Holistic Approach to Running Our Businesses.

Core belief #7

We've been those people who believed that we don't have a good enough story to tell. That no one is listening, or no one cares to hear what we need to say. We've had the doubts, the insecurities, the fear of being vulnerable.  But what we've found - as we've slowly showed up despite our insecurities, is that when you show up and you share your story - your dreams - your passions - your ideas - you can truly move people towards the transformation that they seek.  Our stories aren't just about us - they're given to us for a reason.  Some stories will inspire. Some will empower. Some will motivate. Some will entertain. Some will educate. Some will mobilize. Some will inform. But all stories have power - and it's up to us to show up and share our stories for the people who need to hear them.

Our stories have the power to change the world and inspire others to action.

Core belief #8

We've chased a lot of different versions of success that we thought would make us happy. The truth was - by society's standards we were successful - but our hearts ached for more fulfillment and impact, and more passion for our work.  We believe that alignment means that you are living out the version of success in business and life meant for you - AT THAT SEASON OF LIFE. The version that feels best for you - right NOW. The niche that lights your heart up. The business that makes you feel good. The life that doesn't require a vacation to escape from.  When we create that alignment - in our businesses and lives, we ultimately create a better world to live in, because what world wouldn't be better with a crap ton more happy people?

When we follow our aligned path, we ultimately create a better world to live in.

Core belief #9

Victor Webster once said: "Everything we do, even the slightest thing we do, can have a ripple effect and repercussions that emanate."  We're firm believers that what you can envision for your life, can be created for your life.  With the right amount of planning, strategy, mindset, purpose, clarity, and action in the right direction,  you truly can build your dream business and dream life.  We're also firm believers that the people in THIS community have world-changing dreams that will spread positivity, joy, and good vibes to the world. So push through the obstacles, face your fears, and have hope - because your dreams are waiting for you, and they truly can change the world, one little ripple at a time.

When dreamers take action, they can change the world.

Core belief #10

Our business has always been built on the notion that when we win, our community wins. We believe there's room, and a place for all of us in the creative industry, and that competition is just a fear for those with a scarcity mindset.  (We've been guilty of it!) We actively work to build a community of support and growth, filled with like-minded entrepreneurs who crave freedom - and a beautiful, fulfilling life.  Community over competition will always be our heart - because as JFK said - "a rising tide lifts all boats."

Community is our whole heart.

Core Value #11



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Quitting your day job for your dream biz doesn't automatically mean you'll have more freedom in your life. These are the foundational lessons I learned from growing 3 businesses. This is all about finding more freedom with your time, finances, lifestyle, and creativity while you build a business you love.

7 Ways to Create Joy, Ease, and Abundance
in Your Business and in Your Life

The Freedom Framework: 

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